Data analysis Essay Example | Topics and Well Written Essays - 1250 words

Data analysis - Essay ExampleThe data gathering process is conducted through online questionnaires or surveys in order to determine the information, which is gathered and then analyzed. The Strategic Communication is first important in communicating to authors what was uncovered in the research. Secondly, when the book is ready to be sold, the Strategic Communication, through advertising and exoteric relations (PR), reflects the changes made in this sore edition to either those who potentially forget adopt or purchase this book for their courses (Churchill and Iacobucci 566). As another example of Strategic Communications, a Vice-President in a chore may need to inform the board of directors about a new process that can be implemented, but with round additional costs. The research done as to the plans effectiveness and what it will cost, is essential to selling this new process to the board of directors. Therefore, the statistics which shows this information, is an essential pa rt to successfully selling the new plan or operation. 2. Differentiate between a population and sample. The difference is that a population consists, for example, of all muckle who drink coffee at Starbucks (Zikmund 296). The sample of the population must be taken from within that population of all people who drink coffee from Starbucks (Week 4, p.2). ... This is part of variables when we determine these parameters of the data while canvasing those people who have applied to take the survey Week 4, p.4). If any of the required parameters (variables) atomic number 18 not present, such as a certain age group, buying Starbucks coffee more than once a month, who are currently working, and own a home, for example, then those returns are not vetted or accepted. In general, use 10% of the overall group to get a representation, such as 100/1000 (Muijs 35). In describing a sample of School of Communication students, they would need to be taking classes in public relations, journalism, ma rketing, and radio/ tv set courses (Zikmund 296). Age is not considered a factor but it can be a descriptive of the sampling, as older students also take these courses, not just those who are 18 to 22 years of age. In defining parameters for attaining the sample, the objective for this might be that only those who are majoring in any of these courses, and within a certain age group, can apply to the research study. Other parameters that could be applied in some cases, is to only have honor students apply, rather than the whole population of students in the School of Communications. Creating such parameters in the invitation communication means that only those who closely fit the parameters, will apply, rather than the whole school or college, thus saving on wasted time weeding out those who do not fit in to the objective (Muijs 35 week 4, p.6). 3. Explain what statistical significance is. Statistical significance is the process of scrutiny data through various operations. One examp le might be in creating two different messages, with a call to action, which will be sent to a sample group. This would be called A/B testing to see which