The Marketing Plan Research Paper Example | Topics and Well Written Essays - 1250 words

The Marketing Plan - Research Paper Example The market is therefore stable and still promises to grow. Every product producer and service provider has a unique way of marketing. The uniqueness of the marketing structure therefore promises either a profitable venture or a loss-ridden one. Depo-Provera, medically known as depot medroxyprogesterone acetate (DMPA), is a hormone injection that alters the production of estrogen. It therefore prevents a woman from producing ova. The product has been in the market and continues to expand to newer ones across the world (Frey, 1956). Situational analysis The market for contraceptive products continues to grow if not stable. The married, for instance, have an obligation of regulating the number of children they have depending on their financial stability and social preferences. The married form the greatest market shareholders. Because of their obligations, they shop for the most appropriate contraceptive methods. Additionally, the market is also composed of any other mature sexually act ive person within the country. However, the product targets those who have sexual intercourse regularly and is therefore more advisable on the married or commercial sex workers. Currently, there are a number of products in the market that provide similar functions. The most common of these include Nuvaring, another is Intrauterine Device (IUD) while Ortho Evra (patch) together with birth Pills also form part of these. All these and many others have their strengths and weaknesses that make them hold the market shares they currently dominate. As the market continues to grow, Depo-Provera continues to expand its market share which is a clear show of effective marketing strategies by the marketers of the company. Depo-Provera has a number of strengths which it has used as its competitive advantages over the years. Unlike other contraceptives, Depo-Provera is not used daily. A single injection lasts a month. This is a relief to many women who use the daily injections or the daily pills w hich normally tend to have severe bodily reactions. The monthly menstrual flow is a bother to many women; the hormonal injection alters the body making a woman miss her periods for three consecutive months (Abrams & Eugene, 2003). Additionally, the use of the injection is proven to reduce the chances of a woman suffering from ovarian cancer. Some of the used contraceptives normally have side effects some of which are as acute as the contraction of ovarian cancer. The use of Depo-Provera minimizes this risk thereby providing its user with the peace of mind and longevity of use. However, the product, just as any other in the market, presents a number of side effects, which also sum up as its weaknesses. Being a hormone, the injection reduces the thickness of the uterine lining. This results in reduced rates of the monthly bleeding and after a prolonged use, some women experience no bleeding at all. Such occurrence may affect the mental stability of many women who consider it normal fo r a woman to experience the monthly period especially when not using a contraceptive. Women may also after stopping the use of this contraceptive experience an excessive bleeding. This is normally because of the hormonal imbalance which is rectified through medication. The expansion strategy of the product is governed by a

Consumer Behavior Analysis Case Study Example | Topics and Well Written Essays - 2000 words

Consumer Behavior Analysis - Case Study Example Management needs to make on-going decisions relative to what changes need to make in response to consumer behavior in the context of the products that they offer. These decisions need to be made on the basis of an understanding of consumer behavior. This understanding will inform of the appropriate action for improving sales or withdraw the product altogether, depending on what firms’ know about or learn about consumer behavior, perceptions, attitudes, and desires. If management decides to respond by improving or changing the brand or product, once changes have been made, management will have to track consumer reaction and perceptions of the changes. Radian 6 offers a range of tools for integrating online social networking in a single place so that consumer behavior, attitudes, and perceptions, as well as preferences, can be accessed at one location. In other words, Radian 6 facilitates a method by which conversations among consumers can be analyzed. Management may also communicate directly with consumers. Radian 6 (2011) explains that it a â€Å"platform† for listening, discovering, measuring and engaging â€Å"in conversations across the social web†. Radian 6 taps into consumer behavior which is a generalization of marketing theory. Consumer behavior as a general marketing theory places the consumer â€Å"at the center of the marketing concept† (Baker and Saren 2010, p. 42). Essentially, consumer behavior by itself provides an array of theories that can unlock the door to understanding consumer behavior. Consumer behavior-social networking applications such as Radian6 is more useful for monitoring how products and brands are being received by consumers.   It also permits immediate feedback for consumer behavior relative to products and brands.   Therefore while traditional research methodologies provide an overall picture of external and internal factors that operate in the market to influence consumers, social networking or social media research provides researchers with an up-to-the-minute monitoring process as a general theory combines core concepts such as cultural theory, economic, political, consumer information , services and cognitive psychology-based theories (Baker and Saren 2010, p. 42).

Carnivals of the Animals Essay Example for Free

Carnivals of the Animals Essay 1. The reason why the work was written: Camille Saint-Saens wrote the ‘Carnival of the Animals’ while he was on holiday as a light hearted musical joke. It was originally planned for the students of Sain-Saens at the music school where he taught piano, Ecole Niedermeyer but he had little time to compose. The work was subtitled â€Å"Grand Zoological Fantasy† and it became Saint-Saens intent to perform it as a surprise at the annual Mardi Gras concert of cellist Charles Lebouc in Paris in February 1886. 2. Saint Saens’ opinion of the work: The first performance of ‘Carnival of the animals’ was on March the 9th, 1886, peformed by pianists, Saint-Saens and Diemer. Composer and pianist. The work was requested by Franz Liszt to be played again. After the second performance, Saint-Saens refused to allow any more public performances of ‘Carnival of the Animals’ as he highly feared that it would ruin his reputation as a serious composer. His work then remained unpublished except ‘The swan’, publicized in 1887. His will read: â€Å"I expressively forbid the publication of any unpublished work, with the expectation of ‘The carnival of the animals’, which may be issued by my usual publishers, the gentlemen Durand and Cie†. After his death in 1921 the full score was published in 1922. Saint Saens composed the work as a musical joke, he thought that if it was published it would ruin his reputation as a serious composer so he did not have it published until after his death (apart from the publication of ‘The Swan’). 3. Romantic Influences that can be identified in the Carnival of the Animals: Saint-Saens used several different concepts to create a romantic aura about the music. ‘Carnival of the animals’ has a distinct song-like melodic line, this has been achieved by combining the fluctuating dynamics and the chromatic chords. Also, Saint-Saens designed his work using robato so the player must feel the music and storyline himself. Saint-Saens created his work for the piano and orchestra just after it was invented. The piano was another romantic influence because it had just recently been invented and it was a very sought after and expensive instrument. 4.My ideas and opinions as to why the work remains a popular significant work: I believe that the work remains this way because the way it was written made it very unique and it also told a story; these things are factors in why it has remained a popular piece for so many years. ‘Carnival of the animals’ shows how to feelings and emotions of something/someone via. music. Another reason was that Saint-Saens was a very famous and talented artist â€Å"a virtuoso pianist of the highest order† so most of the work he did was popular, the fact that it has remained popular for so long is because the work was very different from any other and Saint-Saens correlated humour into it.

A View from the Bridge Essay Example for Free

A View from the Bridge Essay Eddie Carbone, the protagonist of the play, is in many ways a tragic hero and like all tragic heroes has a fatal flaw. Eddie’s harmatia is his incestuous feelings for Catherine. Arthur Miller has used the character of Eddie as an everyman perhaps to show that any person can make mistakes with ones feelings. Through the character of Eddie we witness the downfall of a decent man who loses control of his actions.  In the early stages of the play, we see Eddie over protective of Catherine but possibly in a paternal way when he says ‘I don’t like the looks they’re giving youheads are turning like windmills’ although it is quite normal for a father to protect his daughter Eddie’s problem is really with how the men are looking at Catherine rather than her well beings. The reader is also made aware that Eddie has made a lot of sacrifices for Catherine ‘I took out my own mouth to give it to her’ clearly when it comes to his family Eddie puts other people before himself this is also evident as he allows Marco and Rodolfo, people he has never met before, to stay illegally at his home. Later in the play there are clues about his true feelings for example when Catherine lights Eddie’s cigar she does it eagerly saying ‘here! I’ll light it for you’ the cigar is a phallic image and hints Eddie’s subconscious desire for Catherine as it gives him unusual pleasure. Eddie is unaware of his attraction to Catherine so his feelings are manifested in hatred towards Marco and Rodolfo. Eddie’s dislike for Rodolfo is displayed almost immediately after they arrive as ‘he is coming more and more addressed to Marco only’ this suggests that Eddie has no intentions of getting to know Rodolfo as he feels threatened by him. Miller builds up the aggressive nature of Eddie’s behaviour and also how quickly he establishes how volatile he can be. In the middle of Rodolfo’s song the playwright shows us how unsettled Eddie is when the stage directions indicate that ‘Eddie rises and moves upstage’. When he interrupts Rodolfo he is very sharp. At no point does he use his name but instead calls him ‘kid’. Superficially it seems he is preventing him from singing for his own safety but already the reader is aware that there is something more bubbling under the surface, especially when Miller tells us that Eddie’s face is ‘puffed with trouble’. The shocking actions of Eddie when he kisses both Catherine and Rodolfo shows further evidence of their love for one another as Catherine screams ‘Eddie! Let go, ya hear me! I’ll kill you! Leggo of him’ here we can see that the love between Catherine and Rodolfo is much stronger than that of Eddie and Beatrice, and how it is taking over from Catherine’s affection for Eddie. At the beginning of ‘A View from the Bridge’ Eddie and Beatrice are presented as having a loving and close relationship. It is when in Act 4 Eddie is waiting for outside his apartment for Catherine and Rodolfo to arrive home that Beatrice is blunt with him and says ‘when am I gonna be a wife again, Eddie’ it shows us she doesnt feel like his wife because he is distracted by Catherine, it also suggests they dont sleep together as husband and wife. Beatrice is a good woman and a good wife. She tries to warn Eddie against his feelings for Catherine but it shows us that he cant do anything about them so therefore is basically doomed. At the end, there is reconciliation between Eddie and B when they come together and share their love with Eddies dying words ‘Then why – Oh, B!’ this is Eddies eventual realisation of his love for B. Eddie’s betrayal not only comes a shock to the audience but is incredibly ironic as in his previous dialogue Eddie retold the story of Vinny Bolzano and said to Catherine ‘ you think I’m blowing steam here’ this shows that Eddie thinks its unimaginable for someone to betray their own family. He gives his opinion and says ‘Him? You’ll never see him no more a guy do a thing like that? How’s he gonna show his face? Here Eddie is disgusted even by the consideration of telling on a fellow Italian. It also shows that he feels strongly about the ‘Italian law’ which makes it more surprising when he goes against it as it suggests that his incestuous feelings for Catherine turned him into a complete different person. Miller presents Eddie as a respectable image in the community, a husband and a guardian. Eddie feeling as a jealous lover leads him into conflict with his community. He placed his desires above family responsibilities. His respect and honour meant everything for him , but he was blinded by his love for Catherine, so everything else was forgotten. Eddie dies for, not that of the community values but for his own pride.

The Portrayal Of Homosexuals In Hollywood

The Portrayal Of Homosexuals In Hollywood Since the 1960s, Hollywood film industry has typically treated and portrayed homosexuals as subject of negative stereotypes and social pariahs. Queer identities might be the most extreme sexual dynamic at work in mass culture and reception and the least respected. Gay representations in the media have been considered to be an immoral code and as homosexuality was introduced into popular culture, the gay and lesbian community was oppressed from the start. Later film and television attempted to create well-rounded homosexual characters but often continued to reinstate negative social conventions with great attention in depicting gay stereotypes and how they shaped the publics impression of the gay community. Historically, heterosexuality has been seen as a crucial factor in defining masculinity and homosexuals have been perceived as lacking masculinity and in a sense feminine. Western patriarchal culture and system sees a simple interpretation of gay men and homosexual identities are oppressed within structures of domination and privileged. On the field of queer theory, the use of queer images, references and representations by mass media has not been seen in a positive light. Queerness popularity in advertising is not considered politically significant but instead commercialized. Queer politics expects that queers should be shocking and radical while being subversive. In reality, commercialized queer aesthetics makes it a mass media commodity, in which processed queerness loses its radical edge. As discussed in lecture, Adorno under the Grand Narratives of Modernity aptly states, Humans are not individuals or subjects, but rather commodities, objects and products of consumption with no unique characteristics so that they are easily and readily replaceable (Queerying Modern Law Lecture 2011). Mass media audience are all considered heterosexual, and mass me dias no matter how commercialized cannot shock, disturb or upset its paying hetero audience too much. Queer images in mass media are usually domesticated to ensure conservatism since being queer represented sexual glamour and exoticism. Images of queer identities in the media have nothing to do with equality between genders and sexualities (Mistry, 2000). The actual processes of commercializing and aestheticizing queer are in fact capitalistic utilization that colonizes queer identities. It makes use of the otherness of gay people which only to maintain heterosexual hegemony (Roseneil 2000: 154). As part of a social and mass culture revolutionary movement, the television series Queer as Folk (North American Version) portrays masculinity in a noticeably progressive way; due to the overtly sexual nature of the show and the fact that all of the characters are homosexuals. Queer as Folk, in many ways, attempts to broaden the category of normative masculinity to include gay men. All the while, the series flaunts and celebrates a non-normative and hegemonic masculinity most notable through the actions and characteristics of main character- Brian Kinney-a successful and good-looking 29-year-old with extreme arrogance, narcissism and sexual promiscuity. The series when viewed closer, subconsciously relates to queer identity, politics, masculinity and acceptance. Queer as Folk significantly function as the relation between queer politics and queer aesthetics. Queer as Folk (North American Version) is set in Pittsburgh, Pennsylvania and follows the lives of five gay men: Brian, Justin, Michael, Emmett, Ted; a lesbian couple, Lindsay and Melanie; and Michaels mother Debbie. The show is based off a British Series by the same name written by Russell T. Davies, a homosexual who wanted to fill the void within the British media of homosexual characters. It deals with issues that define queer politics and identities: coming out, same-sex marriage, gay adoption, discrimination in the workplace based on sexual orientation, recreational drug use and abuse, artificial insemination, vigilantism, gay-bashing/violence, HIV-positive status, underage prostitution, actively gay Catholic priests, the internet pornography industry. The main characters are Brian, Justin and Michael, three male homosexuals who spend their time in the pubs and clubs of Pittsburghs Liberty Ave. The protagonists personify changes and new gayness- a modern phenomena in cultural re presentations of homosexuality as compared to their predecessors. In a world of almost compulsory heterosexuality, [gay men and lesbians] reality [are rendered] equally marginal and invisible (Robson 1998: 6). Postmodernism question the earlier approaches, through defined discourses of homosexuality. In comparing the representations of degenerated gay guys with pre 1990s identity problems, these modern gay men have become out and proud heroes who praised the culture despite being reset from social marginality. Hegemonic masculinity is a widely used concept that refers to masculinity that holds the power in the society (Sipilà ¤ 1994: 19). In Western societies, hegemonic masculinity associates white, middle-class, and heterosexual masculinity to power and influence. According to Connell, hegemonic masculinity is not a fixed character type, always and everywhere the same. It is, rather, the masculinity that occupies the hegemonic position in a given pattern of gender relations, a position always contestable (Connell, 1995a: 76). Masculinities that are not in the power position are subordinated or marginalized homosexuals. Oppression positions homosexual masculinities at the bottom of a gender hierarchy among men. Gayness, in patriarchal ideology, is the repository of whatever is symbolically expelled from hegemonic masculinity (Connell, 1995a: 78). Queer as Folk reveals, by exaggeration, excessive gay sex, cultural gay stereotypes, which traditionally reduce gayness to hyper sexuality and gender-bending. The show provocatively focuses on representing free time and sexuality of gay guys. It focuses heavily on their parties, alcohol, drugs, and multiple one-night stands, in which people are mainly seeking hedonistic sexual pleasure. It produces Butlerians idea of gender as performative in a way that embarrasses and confuses the viewers (Butler, 1993). The repetitive and explicit representations of sex acts become gender performance, in which the gender identities are actually represented by sex. Although the show produced queer aesthetics and making use of its fashionable appeal in today culture (Mistry 2000: 87) it is participating by watering down queers critical and political edge. All the while, it supports underlying queer political and provocative tasks. For example the show focus primarily on proud, healthy and wealthy, good looking and lively gays and lesbians that contradict traditional images of gay and lesbian representations usually represented as melancholic, deviant, deg enerated, sickly, and dying men and women (Lahti 1989 and Paasonen, 1999: 40). On the other hand it also declares gay rights and, more subtly, queer politics. As seen in a poster that states, Smash the Heterosexual Orthodoxy, and especially in Brians behavior. Brian clearly is a politically aware and hetero norms resisting person, usually responsible for explicitly constructing his own queer identity. For example, a sequence where Brian, a gay man, and Melanie, a lesbian woman, walk together with their baby (in doing so they are rebelling and falsely representing a nuclear family indicating the illusiveness of such representations) and kiss goodbye before Brian goes alone to a car dealership. The salesman in the store watches through a window of the family performance and with no question believes what he sees is a normal, productive, heterosexual family. Based on this the salesman tries to convince Brian that he should buy some other car than the one he has already chosen, because lots of gay guys drive that car, and it doesnt really fit into an image of a family guy, and a real man. He then adds that the resale value of those particular cars is high, because gay guys die young. Brian is aggressively and clearly annoyed of the remark and maliciously drives the car through the car stores window right in front of the upset salesmans desk when it was time to pay for the car. Word Cited Butler, Judith. (1993). Bodies That Matter. On the Discursive Limits of Sex. New York: Routledge. Connell, R.W. 1995a. The Social Organization of Masculinity. In Connell, R.W. Masculinities, 67-86. Cambridge: Polity Press. Lahti, Martti. (1992) Partial and excessively masculinity and the mans body. Womens Studies. 5:2. Mistry, Reena. (2000). From Heart and Home to a Queer Chic. A Critical Analysis of Progressive Paasonen, Susanna. (1999) Now! And forever rewind . Weddings media spectacle. Contemporary Culture Research publication 61. Robson, Ruthann. (1998). Sappho goes to law school: Fragments in Lesbian Legal Theory. Columbia University Press. Roseneil, Sasha. (2000). Postmodern changes in sexuality: Queer framework and its influences 2: 2000. Sipilà ¤, J. (1994). Mens Studies Cracks in Hegemonic Masculinity. In Sipilà ¤, J. A. Tiihonen (eds.). Constructing Man, Deconstructing Masculinities. 17-33. Tampere: Vastapaino.

Eulogy for Son :: Eulogies Eulogy

Eulogy for Son I'd like to thank you all for the outpouring of support and condolences on the loss of my beautiful son Adam. My entire family appreciates it. This is my eulogy to Adam: Depression is a terrible disease. Adam suffered so much with a disease that often goes unrecognized as very serious, or even as a disease, but is often fatal. Many people who meet someone like Adam think all he needs is tough love - how wrong they are. To those who have never had this disease, you cannot imagine how frightening the demons are, how they take over your life, your every thought, your every action. There is no respite within the mind; it is constantly on overdrive. Doctors have few clues as to how to treat this. Lord knows how many doctors, tests, psychiatrists, psychologists, social workers we've seen. Adam was hospitalized at least three times and lived in a residential therapeutic facility for seven months. He tried every anti-depressant drug available. He spent another year in the military. The National Guard and Air Force were brief respites from his torments. He excelled at both and became a poster soldier for the National Guard. He received an honorable discharge from the Air Force. But, in the long run, the military was ill-equipped to deal with the disease. Despite his disease Adam had passions, passions for hockey, for music, for his family. He worked out three days a week and studied to better himself. His sense of humor was infectious; he saw the world differently and would always see the irony in life. On Monday driving to the airport after the Super Bowl he saw a gun shop and a hospital next-door. Once at a New Jersey Devils hockey game he seemed the only one shocked by the scoreboard message: "Devils welcome the Churches of NJ." He'd always noticed the contradictions in life. But, he was always his own worst critic - never able to bask in his successes with the military, getting his GED, scoring a 3-point basket, getting a goal in hockey or fixing complex computer problems. He emulated his brother, David, but disease got in the way. He loved his sister, Deena, more than anything, but was rarely able to show it. They, in turn, loved him dearly - a better brother and sister there's never been. For that matter, a better mother there's never been.

The impact of Sexual Abuse on Children Essay -- Child Abuse, Physical

It was not until recent that studies would present the impact sexual abuse has had on children. Little is known about adults who have been sexually abused. A sexually abused child has been an unspoken phrase dating as far back as the early 1970s (Finkelhor, 1984). Studies on those children who have been sexually abused are rare, although they are presented at a disproportionate rate to their counterparts. The U.S. Department of Health and Human Services is based on official statistics which concurs with the preceding statement (Briere & Runtz 1986). According to the National Incidence Studies, there has been a 67 percent increase in all forms of abuse from the years 1986 to 1993 involving children. Although there was a decrease of child sexual abuse, of the 67 percent only 10 percent comprised of child sexual abuse cases (Jones, 2001). Various reasons have been the cause for this decrease, such as†¦.. Child sexual abuse is a topic spoken about very loosely in the era we now live. After conducting my research, I would later learn that empirical research would guide me into journals with a broader spectrum on the topic. This topic interests me in more ways than one. Although my research does not deal with the mind frame of the offender, it does help me understand victimology or the relationship between the offender and the victim; which will be discussed later in this paper. The purpose of this paper is to determine the impact of sexual abuse on juvenile victims, if any at all. A meta-analysis will be conducted combining at least ten (10) professional journals and books. The importance of this study depicts the everlasting traumatic effect that sexual abuse has on children and whether the impact is no more than immediate or ... ...xual abuse was rare early on, when conducted it was combined with adults who too were abused. Some studies specified child abuse by gender, focusing either on boys, or only girls. Methodologies used by researchers had some limitations as well. Some depended on clinician’s reports rather than self-reports from the victim. In early research, longitudinal studies were not conducted. CONCLUSION: This meta-analysis reconfirms prior research findings; the impact of child sexual abuse can be traumatic, everlasting, and symptomatic. Nevertheless, some sexually abused children may never experience any interpersonal symptoms. These findings have a number of important implications for theory development (Tackett, Williams, & Finkelhor). There has not been a proven relationship between sexual abuse and suicide since a third event can produce both (Briere & Elliot).